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Forms for marketing teams

Forms for marketing teams that capture more than an email

Quizzes and sign-ups that convert, research that informs the next campaign, and every lead tagged with its source.

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In short

Forms helps marketing teams run lead magnet quizzes and scored assessments, newsletter and discount sign-ups, market and competitor research, and social polls. Hidden fields capture UTM source and campaign from the link, embeds work as popups or side tabs, and leads reach your CRM or email tool through webhooks on Pro.

Sound familiar?

  • 1

    Sign-up forms that convert but teach you nothing

  • 2

    Leads with no idea which campaign sent them

  • 3

    Research that takes a quarter to run

How Forms helps

Interactive content converts: a scored assessment or a product quiz trades real value for an email, and learns about the lead as it goes. Hidden fields record the campaign from the link, so attribution comes for free.

For research, one question at a time keeps completion high, rankings and matrices make answers comparable, and Google Sheets gives your analysts a live copy.

Forms you’ll build

Templates for marketing teams

All 48 templates

Features marketing teams use most

FAQ

Forms for marketing teams, answered

Can I track which campaign a lead came from?+

Yes. Add hidden fields like utm_source and pass them in the link; they’re saved with every response.

Can I send leads to HubSpot or Mailchimp?+

Yes, through webhooks with Zapier, Make or n8n.

Can I embed a quiz as a popup?+

Yes. Embed inline, as a popup, a slider or a side tab with one snippet.

Can quizzes segment leads?+

Yes. Scores and choices route each lead to a different ending, and the result is saved with the response.

Forms for other industries

Your first marketing teams form, live today.

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